AFGRI Equipment Partners with Wacker Neuson

AFGRI Equipment partners with Wacker Neuson

After many months of hard work, the AFGRI Equipment and Wacker Neuson dealer agreement has been signed! 

AFGRI Equipment and Wacker Neuson are proud to announce the signing of a dealer agreement that will see AFGRI Equipment selling, and supporting a world-class brand in Wacker Neuson. This strategic partnership has everyone wondering “Who is this new party to join the AFGRI Equipment team?”

The Wacker Neuson Group is a leading manufacturer of compact and construction machines, with deep roots in the South African market spanning 40 years. Their build quality is exceptional, and the reliability one would expect from a German manufacturer. 

The product portfolio introduction into the AFGRI Equipment distribution channels will be a phased approach focused on Wheeled loaders, Telehandlers and Mini and Compact Excavators. 

Wacker Neuson Mini and Compact Excavators

Wacker Neuson mini and compact excavators play out their strengths on small construction sites as well as on farming operations. They can be quickly transported to locations with minimal logistical efforts and are manoeuvrable on the construction site or farm thanks to their compact dimensions and low weight. In this way, work can be done more efficiently with these versatile machines.

Wacker Neuson Telehandlers

With a Telehandler from Wacker Neuson, you are banking on a versatile piece of equipment that offers the perfect combination of manoeuvrability and performance. Whether in a warehouse, construction site or farming operation, our telehandlers provide reliable support for your daily work. Thanks to an extensive product range, you are guaranteed to find the right loader for your needs with stacking heights of up to 5.7 meters! 

Wacker Neuson Wheeled Loaders

With the all-wheel wheel loaders from the Wacker Neuson Group, you can even manoeuvre under difficult spatial conditions. The all-wheel steering offers excellent agility, general machine stability and increased payloads.

Wacker Neuson at NAMPO

Our first official partnered event with Wacker Neuson will be held at NAMPO from the 16th – 20th of May 2022 where these machines will be on display for the first time ever in conjunction with the AFGRI Equipment name. We look forward to introducing the new line of equipment to our farmers and engaging with them! Will we be seeing you at NAMPO? RSVP here so that we know we will see you there!

Follow us on our Instagram and Facebook Pages for more information regarding the machines as well as all the fun and excitement that will be taking place at NAMPO!

Read the Full Press Release here:

Wacker Neuson cultivates new AFGRI Equipment dealership to step Compact construction foothold in Southern Africa

Wacker Neuson proudly announces the appointment of their new dealership, AFGRI Equipment, a move that sees the premium quality light and compact equipment specialist expanding its agricultural & construction footprint across the Southern African region.

Established in 1963, AFGRI Equipment is a prominent retailer of leading global agricultural, golf and turf equipment and construction brands in Africa and Australia. The organisation has branches in the provinces of Limpopo, Mpumalanga, the Northern and Western Cape, the North West, and the Free State as well as cross border in Botswana, Zimbabwe and Swaziland.

Dennis Vietze, Managing Director for Wacker Neuson Sub-Saharan Africa, explains how the new dealership agreement was cultivated: “AFGRI Equipment decided to approach us in their quest for a partner to complement their range of premium products and to have a more comprehensive customer offering. AFGRI will complement its product range with Wacker Neuson excavators, wheel loaders and telehandlers. Their strong presence and expansive footprint in the agricultural, and recently acquired John Deere Construction & Forestry space were among the numerous factors that encouraged us to enter into this dealer partnership. Moreover, their incredible service and strong customer relationships have earned them an excellent reputation in the industry.  As outstanding service and long-term customer relationships have always taken prominence at Wacker Neuson, we recognised the mutual synergies prevalent between the two companies.” 

“AFGRI Equipment is excited to be a part of the Wacker Neuson distributorship,” says Managing Director, Patrick Roux. “This agreement allows us to sell and support world-class products that have built a following in South Africa over the last 40 years. Wacker Neuson’s product offering also aligns very well with AFGRI Equipment’s current portfolio to specifically focus on compact construction equipment which enables us to enter this segment within the agriculture and construction industry.” Roux adds that while customers in the compact construction sector have for the longest time enjoyed many options in terms of product offerings, the popularity of the Wacker Neuson range and the versatility of applications will serve to further enhance the customer experience above that of competitor offerings.

Roux also points to Wacker Neuson’s renowned engineering design and state-of-the-art manufacturing that leads to ultra-reliable equipment for the end-user. “As can be expected from a company that has its roots in Germany and has been long been involved in the South African market, substantial investments have been made in parts distribution, technical training facilities, and most importantly, personnel development. This, combined with AFGRI Equipment’s legendary aftersales service, makes for a compelling customer proposition.”

The dealership agreement, which became official on April 1st, 2022, will see the rollout of Wacker Neuson equipment to AFGRI in two phases. “During the first phase we will be focusing on Wacker Neuson Telehandlers, Wheeled Loaders, and Excavators to meet the large need for these machines within the agricultural space,” affirms Roux.

In terms of what customers can look forward to from the three Wacker Neuson machines, which will be available from all 23 AFGRI branches, Roux notes that the Wheeled Loader, coupled with all-wheel steering, will adapt well in the market and is suitable for a wide variety of industries owing to its versatility and maneuverability. The Compact Excavator he says finds particular favour with plant hire and urban development businesses as it is easy to transport at lower costs and easy to maneuver, particularly in tight spaces. “The Telehandler is popular in all segments of the construction industry as well as in numerous agricultural applications,” notes Roux adding that the reliability and serviceability of these machines are exceptional.

AFGRI is responsible for the full service of all Wacker Neuson equipment, including after-market support. Roux confirms that AFGRI Equipment has already embarked on a full training schedule for Parts and Service professionals to service the market. According to Roux, the wide footprint of their current branch network straddling over 23 locations across South Africa, along with their 175 fully qualified technicians and 93 apprentices, will play a critical role in upholding the exceptional service that AFGRI customers have become accustomed to. “These highly skilled individuals work mostly on-site and make use of 145 fully kitted service vehicles to achieve this task. We look forward to welcoming existing Wacker Neuson customers to the AFGRI Equipment experience.” 

Wacker Neuson is providing all relevant training, including sales and after-sales. “Initial training was done via our online platform as well as on-site at AFGRI Equipment,” says Vietze. “Training will also be available at our new state-of-the-art Training Academy which we are proud to announce is due for completion in June. We are currently conducting training every two weeks to make sure that the AFRGI Equipment team is confident with the Wacker Neuson brand and our sales and after-sales processes.” 

Introductory, product and technical training has been coordinated by Wacker Neuson staff members and Roux has been impressed by the company‘s overall training experience. The ability and passion of the training personnel have been amazing with some members of the team having in excess of 30 years of technical, product, and competitor experience. With further training sessions already scheduled, we are looking forward to engaging with the Wacker Neuson team.”

“Wacker Neuson is very excited about the partnership with AFGRI Equipment. We see unlimited potential in the Wacker Neuson-AFGRI relationship which will be further strengthened by our shared synergies to the benefit of both companies, ultimately adding tremendous value for customers and end-users,” concludes Vietze.

About Wacker Neuson

Wacker Neuson – all it takes! Wacker Neuson makes this promise to customers worldwide with a comprehensive product range of construction machines and equipment, spare parts and services. Among other things, the product portfolio includes internal and external vibrators for concrete consolidation, vibratory wet screeds for concrete surface finishing, vibratory rammers, vibratory plates and rollers for soil compaction, demolition and cutting equipment, lighting, generators, pumps and heating as well as excavators, wheel loaders, telehandlers, skid steer loaders and dumpers within the range of compact construction machines. Wacker Neuson has always owed its leading market position to unconditional customer orientation as well as the reliability and power of innovation of its products. With its own sales and service organizations in more than 35 countries, 7 international production sites and numerous partner locations for sales organization and service, Wacker Neuson has a comprehensive worldwide presence. In addition, Wacker Neuson offers services that meet the diverse requirements of its customers. Companies from the main construction industry, gardening and landscaping, municipalities and industry among other sectors, therefore, rely on the innovative solutions of Wacker Neuson. The brand is supported by the Wacker Neuson Group, a corporation with around 6,000 employees worldwide and a turnover of EUR 1.87 billion in 2021.

Issued on behalf of Wacker Neuson South Africa (Pty) Ltd

1031 Katrol Avenue, Robertville Ext. 10, Florida 1710

Media contact:                          Thammy Lang

Tel.: +27 (0)11 672 0847

Email: [email protected]

Get in Contact with our Construction & Forestry Marketers

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